How to put my business on Google Maps: Complete guide

If you own a local business, appearing on Google Maps is essential to attracting customers and increasing your visibility. Google My Business (now Google Business Profile) allows businesses to appear in local searches , meaning when someone searches for a service like yours, they can quickly find you.

But it's not enough to be on Google Maps ; it's key to optimize your profile to ensure your business stands out from the competition and appears in the top results.

In this guide, we explain step by step how to list your business on Google Maps and what strategies to follow to maximize your visibility and attract more customers.

Step 1: Create a Google Business Profile

To list your business on Google Maps, you need to create or claim your listing on your Google Business Profile. Follow these steps:

1. Access Google Business Profile: Enter Google Business Profile.
2. Sign in with your Google account: If you don't have an account, you'll need to create one.
3. Enter your business name: Make sure you spell it correctly and consistently with other directories.
4. Choose the right category: This will help Google show your business in relevant searches.
5. Add your business location: If you serve customers at a physical address, enter the exact address.
6. Configure service areas (optional): If you deliver or provide home services, indicate the areas you cover.
7. Add your contact information: phone number, website, and business hours.
8. Verify your business: Google will send you a verification code by mail, email, or phone. Follow the instructions to complete the process.

Step 2: Avoid mistakes that prevent your business from appearing on Google Maps

Sometimes businesses create their Google Business Profile, but they don't appear on Google Maps . These are the most common mistakes:

• Lack of verification: If you have not completed verification, your listing will not be visible.
• Incorrect address or inconsistencies: If Google can't confirm your location, it won't show your business.
• Incorrectly selected category: Using the wrong category can affect your visibility.
• Few reviews or interactions: Listings with few reviews have lower priority in the results.
• Missing key information: If your profile is incomplete, Google may not consider it relevant.

If you already have a listing created but your business isn't showing up on Maps, review these points and adjust as needed.

Step 3: Optimize your Google listing to stand out

Once your business is on Google Maps, the key is to optimize your listing to ensure customers find and choose you.

• Post quality photos: Google prioritizes listings with attractive and up-to-date images.
• Respond to all reviews: Having positive reviews and responding to them improves your ranking.
• Use relevant keywords in your description: This helps your business appear in more searches.
• Add questions and answers (Q&A): Answer frequently asked questions to build trust.
• Update your information regularly: Make sure your hours, phone number, and website are always correct.

👉 EXTRA TIP: An effective strategy for getting more reviews quickly is to use NFC cards , which allow customers to leave reviews with a single tap. You can get one here.

Step 4: Gain more visibility and customers with advanced strategies

If you want to further enhance your Google Maps listing , there are advanced strategies that can help you stand out from the competition.

✅ Automate review requests: You can use tools or NFC cards to make it easier for customers to leave positive reviews.

✅ Use Google Posts: Post news, offers, and updates directly to your listing.

✅ Register your business in local directories: The more trusted sites that mention your business, the better your ranking will be.

✅ Hire a professional optimization service: If you don't have time to manage your Google listing, you can trust experts to optimize it for you.

From appearing on Google Maps to standing out and selling more

Appearing on Google Maps is just the first step. If you really want your business to stand out and attract customers, you need an effective optimization strategy.

📌 If you want your Google Maps listing to be optimized and generate more customers without wasting time, we can help. Check out our optimization service here.

With the right strategy, your business will not only be on Google Maps, but will also appear at the top of the rankings, attracting customers and increasing your sales.

Get started today and make Google work for you! 🚀