How to Verified My Business on Google: A Step-by-Step Guide

Have you started your business and want customers to easily find you on Google? Then the first step is to verify your business . In this article, we explain clearly and in detail how to verify your business on Google , why it's so important, and how to make the most of your profile once confirmed.

Why should you verify your business on Google?

Verifying your business on Google is more than just a simple process: it's the key to controlling your online presence and building trust with your customers. A verified profile allows you to:

• Appear on Google Maps and local results.
• Manage your business information : address, hours, phone number, etc.
• Respond to customer reviews and improve your reputation.
• Access statistics on how users find your business.

Google prioritizes verified businesses in its results, especially in local searches. If you're not verified, you're losing visibility and sales opportunities .

What do you need before starting the verification?

Before you begin, make sure you have this information ready:

• Correct business name.
• Exact physical address.
• Corporate telephone and email.
• Category of your business (e.g. restaurant, hair salon, consulting…).
• Opening hours.
• Your website URL, if you have one.

Having this data clear will speed up the process and reduce the possibility of errors.

Step by Step: How to Verified Your Business on Google

Below, we've outlined the most common verification methods Google will offer in 2025. Not all methods are available to all businesses; Google will determine which one is best for your specific needs.

1. Access your company profile on Google

• Go to your Google Business Profile and sign in with your Google account.
• Search for your business or create a new listing if it doesn't appear.
• Enter the basic information and follow the initial steps.

2. Choose the verification method

Verification by postal mail (the most common)

• Google will send you a physical letter with a verification code to your business address.
• It may take between 5 and 14 business days.
• Once you arrive, go to your profile and enter the code you received.

Verification by phone or SMS

• Available only for certain businesses.
  
• You will receive a code via call or text message.
• Enter the code in the profile management panel.

Email verification

• Google sends a verification link to your corporate email.
• Only valid if the email is linked to your Google Business account.

Video call verification

• Schedule an appointment with the Google verification team.
• During the call, you must show the entrance to the premises, the interior, and any documents that prove your activity.

Verification by video recording

• You can record a video showing the exterior, interior, and signage of the premises.
• Then you upload it to the platform and Google reviews it manually.

Mass verification (for franchises or businesses with multiple locations)

• You need to have more than 10 active locations.
• Google provides a form to verify all listings together.

What happens if something goes wrong during verification?

Although the process is usually smooth, errors can sometimes arise. Here's how to resolve the most common issues:

You do not receive the code by letter

• Check that the address is spelled correctly and visible from the street.
• Check the company's physical mailbox.
• If more than 14 days have passed, please request a new letter from the panel.

Invalid code

• Make sure you enter it exactly as it appears.
  
• If you have recently changed your profile information, it may become invalid.
• Request a new code if necessary.

Video verification rejected

• Make sure you have good lighting and connection.
• Show clear evidence that you are the owner.
• Follow Google's instructions to the letter.

And after verification? Boost your profile to the max!

Once your business is verified, the real work begins: managing and optimizing your listing to attract customers . Here are some key recommendations:

Complete your profile 100%

• Add descriptions, quality photos, hours, services, and contact methods.
• Take care with your writing and use keywords related to your sector.

Manage reviews

• Always respond to reviews, both positive and negative.
• Encourage your satisfied customers to leave reviews.

Check the statistics

Google gives you data on how users find you, what actions they take (calls, clicks, website visits, etc.), and what keywords they use. Use this information to improve your strategy.

Improve your local SEO

• Make sure your NAP (name, address, and phone number) is consistent everywhere: website, social media, directories, etc.
• Post updates to your profile, such as offers, events, or relevant news.
• Use current and attractive images that reflect the customer's real experience.

Verifying your business on Google is a mandatory step if you want to gain visibility, build trust, and attract customers in your area. Whether you're self-employed, an SME, or a chain of stores, this process makes a difference in your local ranking.

If you haven't already, now is the perfect time to verify your profile and take your business to the next level online .

Do you have questions about the verification process or need help with your profile? Leave us a comment and we'll be happy to help!